Holy demolition, Batman, what now??
4 December 2008 - Steven Herron, Strategic Marketing Manager, HyperDisk Marketing, Inc.
You are ranked well in relevant keyword searches. You have allocated dollars to PPC and you manage your exposure and visibility. You have well placed banner advertising on highly targeted portals that historically have delivered excellent ROI. You are feeling pretty good about your strategic plan with tactics designed to deliver specific business and increases in revenue.
But it is not working!!! Room nights, revenue, and most importantly, profit, are all trending downward, along with group, transient, and leisure business. There is increasing pressure to cut rate even though that strategy has proved futile, and a losing proposition in the long term.
What now???
4 December 2008 - Steven Herron, Strategic Marketing Manager, HyperDisk Marketing, Inc.
You are ranked well in relevant keyword searches. You have allocated dollars to PPC and you manage your exposure and visibility. You have well placed banner advertising on highly targeted portals that historically have delivered excellent ROI. You are feeling pretty good about your strategic plan with tactics designed to deliver specific business and increases in revenue.
But it is not working!!! Room nights, revenue, and most importantly, profit, are all trending downward, along with group, transient, and leisure business. There is increasing pressure to cut rate even though that strategy has proved futile, and a losing proposition in the long term.
What now???
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