Adapting your website for the wireless age is about more than formatting -- it's about meeting the unique demands of your mobile users. Here's what marketers need to know.
December 11, 2008 - Seth Rosenblatt
I'm sitting in the railway station / Got a ticket for my destination
On a tour of one night stands / My suitcase and guitar in hand
And every stop is neatly planned / For a poet and a one man band
Homeward bound / I wish I was homeward bound...
-- Simon & Garfunkel, "Homeward Bound," 1966
Even though this song is four decades old, it still rings true for me. Substitute "airport" for "railway station" and "phone" for "guitar," and Paul and Art's timeless classic could be referring to a lot of us. In fact, sometimes I catch myself humming that tune during my travels for Interwoven.
As a 21st century road warrior, I spend a lot of time with my Blackberry. My wife refers to it as my "mistress" since the device supposedly gets more attention than she does. Such is the curse and the blessing of today's technology to enable secret and obsessive rendezvous to check email whenever and wherever. I love that I can have a mobile email/web/GPS/text/phone/address book/to-do list/calendar/gaming device that is with me all the time. How else would I know how to avoid traffic on my route home or keep myself busy while waiting somewhere during my travels?
December 11, 2008 - Seth Rosenblatt
I'm sitting in the railway station / Got a ticket for my destination
On a tour of one night stands / My suitcase and guitar in hand
And every stop is neatly planned / For a poet and a one man band
Homeward bound / I wish I was homeward bound...
-- Simon & Garfunkel, "Homeward Bound," 1966
Even though this song is four decades old, it still rings true for me. Substitute "airport" for "railway station" and "phone" for "guitar," and Paul and Art's timeless classic could be referring to a lot of us. In fact, sometimes I catch myself humming that tune during my travels for Interwoven.
As a 21st century road warrior, I spend a lot of time with my Blackberry. My wife refers to it as my "mistress" since the device supposedly gets more attention than she does. Such is the curse and the blessing of today's technology to enable secret and obsessive rendezvous to check email whenever and wherever. I love that I can have a mobile email/web/GPS/text/phone/address book/to-do list/calendar/gaming device that is with me all the time. How else would I know how to avoid traffic on my route home or keep myself busy while waiting somewhere during my travels?
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