With the U.S. economy in a recession and much of the world expected to follow, marketers must respond to changes in demand and preferences.
Dec 2, 2008 10:50 AM, By David King
It is clear that promotions and discounts will rule until the economy improves, but there are opportunities for smart marketers to avoid the rush to the bottom and use other strategies in addition to discounts.
Dec 2, 2008 10:50 AM, By David King
It is clear that promotions and discounts will rule until the economy improves, but there are opportunities for smart marketers to avoid the rush to the bottom and use other strategies in addition to discounts.
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