quarta-feira, 11 de fevereiro de 2009

How user-generated content can help your hotel climb higher in search results

If you want your hotel website to rank high for important keywords, you need to invest in continuesly updated content - a time consuming and expensive undertaking. Not so if you use user-generated content on your site.

It is imperative for travel companies to assess how frequently they need to update official web content so that when consumers re-check the suppliers’ sites they get authentic information. This is gaining importance especially when the industry is using social media monitoring solutions to track and analyse all forms of social media, including blog sites, top video-sharing sites and opinion review forums.

February 11, 2009 - Íntegra AQUI.

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