Once again, the company makes an effort to get its review panel or award badge on hotel websites. The reviews panel or widget can be customized to include snippets of the most recent guest reviews, ratings and photos of the business or destination from TripAdvisor.
November 20, 2008
TripAdvisor launched a suite of tools for owners and managers of hotels, restaurants and attractions to bring the proven power of user-generated reviews and ratings to their own web sites. Unbiased user-generated reviews have been proven to turn lookers into bookers by leveraging the trust consumers place on the opinions of travelers like themselves.
In a 2007 survey of 360 e-commerce companies, sites that added user reviews reported very positive results(1):
- 56% lifted conversion
- 77% raised traffic
- 42% increased the average shopping basket
November 20, 2008
TripAdvisor launched a suite of tools for owners and managers of hotels, restaurants and attractions to bring the proven power of user-generated reviews and ratings to their own web sites. Unbiased user-generated reviews have been proven to turn lookers into bookers by leveraging the trust consumers place on the opinions of travelers like themselves.
In a 2007 survey of 360 e-commerce companies, sites that added user reviews reported very positive results(1):
- 56% lifted conversion
- 77% raised traffic
- 42% increased the average shopping basket
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